When Should You Run a Video Ad? Timing matters. Discover the best moments to launch a video ad campaign—from product launches to market expansion—and what to do if your window is already closing.

AI-generated video is fast, surreal, and potentially unsettling. Here’s why it might not be ready to speak for your business.

Who’s on camera represents your brand — whether it’s a team member, volunteer, or hired pro. This article breaks down when to consider professional casting, the risks of using volunteer talent, and why even voiceover roles and extras matter more than you think. From legal pitfalls to brand alignment, we cover what it takes to find someone who looks, sounds, and feels like the right fit. Because a great message deserves the right face.

Strong branding comes first. Learn why “brand before video production” is key to creating content with purpose.

Flat-rate video ad pricing sounds simple, but custom quotes ensure you get the right production value without unnecessary costs.

Relying too much on stock content can turn your ad into a meme. Original content keeps your brand unique, authentic, and memorable.

Learn the 4 essential steps to produce a high-quality video ad, from planning to distribution, with expert insights from Gravity Lens.

When you're ready to take your business's marketing to the next level, there's a big question to tackle: should you team up with an...