Scope & Pricing Overview

At Gravity Lens, video production is not one-size-fits-all, and it is not priced by the minute.

While some providers price by final video length, Gravity Lens prices projects based on the production effort required to achieve a specific level of quality. Two videos with the same runtime can require very different levels of planning, production, and post-production.

This guide provides general guidance, not fixed packages. Final pricing is confirmed during pre-production, once goals and scope are clearly defined.

Where This Guide Applies

This framework applies to short-form commercial video projects, including:

Brand and marketing videos
Product or service showcases
Social and web content
Campaign pieces
About-the-brand or mission videos

Most projects range from a few seconds up to approximately five minutes in final runtime.

This framework applies to short-form commercial video projects, including:

Brand and marketing videos
Product or service showcases
Social and web content
Campaign pieces
About-the-brand or mission videos

Most projects range from a few seconds up to approximately five minutes in final runtime.

This guide does not apply to long-form or coverage-based work such as:

Multi-hour live event coverage
Conference or stage recordings
Television episodes or broadcast series
Documentary or feature-length productions

These formats use different production models and are scoped separately when applicable.

How Project Tiers Work

Project tiers describe how a project is produced, not what it looks like on screen
Not every listed element is required to move a project into a higher tier
One or two complex needs can change the tier
The most demanding part of the project determines the tier

A Simple Example

A single high-end product beauty shot can require more planning, lighting, setup, and post-production than an entire sit-down interview filmed in one location.
Shorter does not always mean simpler. Both approaches are valid — they simply require different levels of production effort.

Travel & Location Considerations

Production tier reflects what is being made, not where it is being made
Travel, lodging, permits, shipping, or remote locations can affect cost at any tier
A simple project filmed far away may cost more than a complex project filmed locally
All travel and logistics are discussed and approved in advance

Final Note

This guide exists to provide clarity and context
It is not a list of fixed packages
Once goals and scope are aligned, Gravity Lens provides a custom quote during pre-production, tailored to the project

The right level of production matches the approach to the goal — no more, no less.

Tier 0

Out of Scope

What We Don’t Do

Gravity Lens does not offer unplanned or no-intent video work, including:

“Show up and shoot” requests
One-take recordings with no setup
DIY or cellphone-only capture without lighting or audio control
Content created without consideration for brand presentation

Many businesses successfully create informal content in-house. Gravity Lens’ work begins when video is intended to represent a brand professionally.

Tier 1

Small Production

Typical Investment: $2,500–$3,500

Simple, professional video with light planning.

May Include:

Basic pre-production (scheduling, interview guidance, simple location advice)
One short shoot (half day)
Single-camera coverage with professional lighting and sound
Basic on-site, naturally lit b-roll
Light editing and delivery
Depending on scope and efficiency, this level may occasionally support more than one short-form deliverable

Best for:

Interviews
Social or website videos
Straightforward messaging

Tier 2

Mid-Level Production

Typical Investment: $4,500–$8,500

More planning, coverage, and support.

May Include:

Expanded pre-production (location evaluation, outdoor planning, scheduling)
One to two shoot days
Production assistant support
More intentional lighting and camera work
Planned, targeted b-roll designed to support messaging
Expanded editing with multiple versions
This level often supports multiple short-form deliverables when scope and efficiency allow

Best for:

Brand-forward content
Product or service showcases
Multi-setup shoots

Tier 3

High-End Production

Typical Investment: $9,500–$45,000+

Crewed productions with deeper planning and higher visual impact.

May include:

Storyboarding and detailed shot planning
Tightly planned, purpose-built b-roll sequences
Dedicated planning or writing support
Multiple production days
Additional lighting and film crew
Set dressing, props, and environment styling
Wardrobe styling and hair and makeup
Paid or restricted studio and location access
Multi-camera or panel interviews
Advanced lighting and camera techniques
Drone, timelapse, or camera rigging
Non-celebrity on-screen talent or voiceover
Additional editors, motion graphics, or sound design
Pricing scales based on crew size, shoot days, talent needs, and post-production depth — not runtime

Best for:

Flagship brand videos
Campaign content
High-end product visuals
Narrative pieces

Tier 4

Industry-Scale Production

Typical Investment: $50,000+

Projects defined not by size alone, but by rights, risk, and production infrastructure.

May include:

Celebrity or high-profile talent
Licensed commercial music
Custom set building or large-scale scenic construction
Advanced practical effects, prosthetics, or specialty makeup
Stunts, pyrotechnics, or hazardous effects
Heavy CGI or effects pipelines
Extensive legal, insurance, and permitting requirements

Gravity Lens does not typically produce industry-scale projects, but may consult, collaborate, or refer when appropriate.