When Should You Run a Video Ad? Timing matters. Discover the best moments to launch a video ad campaign—from product launches to market expansion—and what to do if your window is already closing.

Who’s on camera represents your brand — whether it’s a team member, volunteer, or hired pro. This article breaks down when to consider professional casting, the risks of using volunteer talent, and why even voiceover roles and extras matter more than you think. From legal pitfalls to brand alignment, we cover what it takes to find someone who looks, sounds, and feels like the right fit. Because a great message deserves the right face.